There is so much talk about Facebook these days, with more and more people signing up each day, but it is often considered to be nothing more than a fun way to chat to your friends and share some photos. If you are of this opinion, you would be wrong. Sure, it is a fun way to share photos of your pets/holidays/nights out with your friends, but its potential to generate business and recognition for your business is quite staggering.Before we go into how you can use Facebook to promote your business, have a look at the following statistics:
- Facebook has more that 500 millions active users
- The average user has 130 friends
- The average user is connected to 80 community pages, groups and events
- There are more than 250 million active users currently accessing Facebook through their mobile devices
- People spend over 700 billion minutes per month on Facebook
What the above stats tell you is that there are a huge amount of people connected to Facebook, they spend alot of time on Facebook (both using a traditional computer and while on the move using their mobile devices) and they are connected to many businesses and events and share these with their friends.
So how can you get connected to all these potential customers? First step is to create your business page – this is free to do and you can start off with as little or as much content as you wish, adding in extra content whenever you want. You can then suggest this page to friends and other businesses and if they choose to ‘like’ your page, it will appear on their profile becoming automatically visible to all of their friends. They can then suggest your page to their friends and it continues like that.
The important part comes next – be active with your page. This can be with simple updates to your page, adding Facebook-exclusive promotional codes, creating events (such as a sale/promotion, open days, etc) or actively engaging with other Facebook users. Facebook users, and internet users in general, are fed such a huge amount of information constantly, it is important to be on their screen – ‘out of sight, of of mind!’
What if you have a website already – do you still need a Facebook page also? The answer is ‘yes!’ While your website can be a wealth of information on your business, products and services you offer etc, this is often largely static content. Facebook, on the other hand, will have a certain amount of information on your business but its point is about being active – active and up to date content and information, getting in contact with customers, generating a buzz around your business. Also, there are more and more options to integrate your Facebook into your website so visitors can easily go from one to the other.
The above is only a introduction on what you can do on Facebook and, more importantly, what Facebook can do for your business. The above alone can generate interest in your business, awareness of the products/services you offer and ultimately bodies through the door and real sales at the end of the day. And that is before you consider spending a penny on paid advertising!
For more statistics on Facebook, please visit http://www.facebook.com/press/info.php?statistics
To create your own page for free on Facebook, please visit http://www.facebook.com/pages/create.php?ref_type=sitefooter