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Advertising your business online

Internet advertising, also known as online advertising or web advertising may be one of the most effective advertising methods used, as it provides the ability to target specific markets while they are surfing the Internet.

However, the effectiveness of an advertising campaign is only as good as the ads.

A powerful ad is one of the most important aspects of your success. And, the secret to a successful ad is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention. Write your ads with passion, excitement, and benefits.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers’ attention. If your headline doesn’t immediately catch their attention, they’ll simply move on and never return.

Being able to advertise with Google is not at all complicated as new users should find the AdWords pay-per-click platform fairly easy to use.

Those who want to advertise with Google but are new to the world of internet marketing are often afraid of starting because they don’t exactly know what to do or what to expect.

The truth is, the Google AdWords pay-per-click advertising platform is fairly easy to use and can play a very crucial role to the success of any online business or internet marketing campaign

Placing ads on the social networking website Facebook is one of the best opportunities on the Internet for targeted advertising. Because Facebook users provide information about their age, gender, location and interests, you can target your ads directly to the demographic you want to reach.

Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc.). Today, this is usually accomplished through contracting with an affiliate network.

There are 3 main types of Advertising Plan
  • CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
  • CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).
  • CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.