Dot IE (.ie) is the country code top-level domain (ccTLD) for Ireland, and having one can benefit your Irish online business in a number of ways… but first, a bit of background.
What is a TLD
Back in the formative years of computer networking individual computers were recognised by a unique number. Computers still use these complex number patterns to uniquely identify specific resources on the internet (they’re called IP addresses). But while computers have no problem with complex numeric addresses, as the internet grew people needed a much easier and more meaningful way to memorise locations on the network. The result is the Domain Name System that we know and love today.
In practice the TLD is the last portion of a fully qualified domain name like www.letshost.ie (where the TLD is .ie). Top level domains typically come in two “flavours” today — the generic or category level TLDs, which consist of three or more letters and include the popular .com, .net and .org domains; and country specific domains that typically (but with a few notable exceptions) consist of the two-letter ISO country code for that country.
Why choose a .ie domain for your business?
If you’re an Irish business, a business selling into Ireland or targeting a largely Irish audience, having a .ie domain makes sense for a number of reasons:
- Trust: it’s a small word, but one that’s invaluable to your online business. In common with many ccTLDs the IEDR, Ireland’s Domain Registry, requires individuals and business entities to meet certain criteria confirming their eligibility before they are allowed to register a .ie domain. Anyone from anywhere can pick up a generic .com, .net or .org, but there’s a widespread perception among Irish internet users that a .ie domain is somehow more intrinsically trustworthy.
- Instant local identity: any Irish internet user seeing a .ie domain immediately recognises that this is a business operating in Ireland, and knows instantly that the products, services or information outlined on the website are likely to be relevant to their particular needs. That can have a very positive impact on things like the number of people clicking through to your site from search engine results pages (SERPs), and helps to ensure that the traffic you do get is more targeted (i.e. interested in Irish products and services).
- Improved local search visibility: a .ie ccTLD will help search engines to determine that your site is Irish, and is likely to be of interest to internet users looking for Irish content. It is one of the factors that search engines use to deliver more relevant local search results to their customers, lending more weight to .ie pages in Irish search results, which again drives more targeted search engine traffic to your website.
As an approved .ie reseller, LetsHost can manage all of your .ie domain needs. Coupled with one of the most comprehensive, feature-rich and reliable hosting solutions in Ireland today, we offer the perfect package for all your Irish domain registration and hosting needs.